The Need
In the current Australian market, there is a need for a larger range of fashionable, on-trend swimwear to fit DD+ cup sized women. In particular, there is a lack of swimwear designs for young women that provide enough support and modesty as well as a fashionable silhouette. There is need for swimwear designers to create and modify existing modern swimwear designs to allow big-busted women to feel trendy and fashionable in the same designs they see on the small-busted population.